Rocio Salceda

Clothing that tells a story. Rocio’s visual arts practice led her to produce her first handmade garments in 2013, using them to go to work, she felt “several feet above ground, with the excitement of a bullfighter entering the ring” With these first garments, she understood how clothes could help create and reinforce her image as an independent woman and artist. I worked closely with Rocio to develop her brand identity and direct a short film about her practice and personality, a small window into the huge universe of this unbridled creative force.