Project: Shaw Contract, A Color Study

Do you know how many colors there are? In 2019, Shaw Contract released three flooring collections all derived from intense color study and experimentation by the product design team. We wanted to bring our clients into the process and also share perspectives on the impact of color through materiality and in space. With the launch of these collections, I developed a storytelling framework and creative communications strategy called A Color Study, this was expressed through specially commissioned visual assets and at NeoCon via our showroom experience.

A Color Study graphic design by Lindsay Podrid, words by Jane Darroch Riley.
Imagery for A Color Study by KlunderBie and Tropico Photo.
Spatial design at NeoCon by StudioSee.