Shaw Contract, Inside Shapes Collection

How do we communicate innovation? Inside Shapes is a flooring collection designed by Form Us With Love and Shaw Contract. The journey began by rethinking the carpet tile as an object, not a surface. This opened up opportunities for exploring what a carpet tile could be, beyond variations of pattern and color. We developed a comprehensive multi-channel marketing campaign and product launch at NeoCon (Chicago) in 2018 and Clerkenwell Design Week 2018. Some of our unique communications tools included VR scenes to understand installation possibilities and a custom digital tool to design and specify. Inside Shapes was the winner in the best modular flooring category from Interior Design magazine.

Product Photography by KlunderBie
Video by A Small Company
Spatial Design for NeoCon by StudioSee