New Spaces – Shaw Contract Imagery

Building a new narrative and imagining spaces for diverse business segments. One of the essential client touchpoints for the brand are the images created to communicate about product, process and people. We refreshed our entire approach to our imagery assets, engaging with 3D visualization to build room scenes that were art directed from the ground up. Utilizing this technology allowed us to capture both specificity of setting and scale, playing with the artistry of the medium and envisioning spaces which perfectly capture the essence of the collection itself. We built a diverse and international list of talent and collaborators shooting on-location more frequently, using natural light and layering spaces with thoughtful details and propping that hinted at the people and actions which inhabit a space.

Visualization: Studio See & Recent Spaces
Photography: Thomas Loof, Francois Dischinger