Oriana Reich works at the intersection of brand, culture, design and commerce— leading creative and marketing strategy implementation around brand identity, product communications and narrative-building. Expressing a brand’s essence—be it through images, words, objects, spaces, digital experiences or strategic partnerships—has been Oriana Reich’s world for nearly 20 years. With much of her career spent abroad, she delights in connecting a global community of creative talent to solve challenges with compelling and imaginative brand campaigns that reach customers where they are and prepare them for the future.